Local SEO (Search Engine Optimization) is the practice of optimizing your website to target certain keywords for local searches, such as “affordable plumbers in Spokane, WA.” When your client searches for your service, SEO helps you stand out from your competitors and show up at the top of the search engine results page. SEO is comprised of numerous factors, such as:

– Technical SEO – factors tied to technology and design that influence your website. These include influences like the speed at which your site loads, and how mobile friendly your website is. Google pays attention to these factors when deciding which website best satisfies a client’s search.

– On-page SEO – how effectively your page communicates its purpose and helpfulness to Google. Is your article the proper length? Does it use the same keywords a client would search for? Does it use the right tags and categories to indicate what it’s about?

– Off-page SEO – how does the rest of the internet view your website? Citations in local business directories, links from reputable sources, customer reviews and more can influence your website’s search rankings.

Through careful management of these factors and focus on your local market, Local SEO can put you in the perfect spot to be seen when a prospective customer goes to the web to find your service. Local SEO doesn’t rely on Google AdWords or other external advertisers, so you don’t need to pay an additional fee when your clients find you on the web.